Everyone travels around the world… ?
Tourists at the historical town of La Laguna. Photo: Tourism Tenerife.
And a few years ago caused a media frenzy one study that made Teresa Grain and Maria Jos© Moral of data FAMILITUR which extracted the headline: €One in every ten Spaniards had never left his province.€ At that time (2009) I had with Professor Manuel Santana Turgeon (ULL) a small work on inequalities in tourism consumption, drawing on data from a survey of a sample of the Spanish population held at the IESA-CSIC for Andalusian. After much struggle, that work has just been published in the journal STEPS entitled €tourism consumption and social inequality in Spain “and I intend to tell some of their results.
Among the different media picked up the story and were consulted our opinion, has stuck me wonder several journalists to the “disturbing” fact that there were people who had never made a tourist trip or in the course of one year, around half of the Spanish population was not traveling. To this must be added an apparent paradox, since it showed us that FAMILITUR tourist travel Spaniards reached a huge volume: more than 700 million “trips”! (I’ve quoted here because FAMILITUR travel also accounts for the repeated trips to second homes). How many trips were possible if there were not so many people traveling and the social norm seemed to be making one or two trips a year? The obvious explanation was that there was a group that made many trips and pulled the half, but soon discovered that the problem was more complicated.
First, for those traveling without various reasons for not doing so. We tend to assume (and surprise of those journalists reflected this social prejudice) that whoever is staying because he cannot do: think that traveling is a universal need, but not everyone can afford it. The reality is that our data indicated that money was not the only reason not to travel because of lack of time or physical, mental or family conditions also affected. But it’s also no small part of our respondents who had not traveled in the past year indicated reasons indicating a rejection of the trip (I do not like to travel) or preference for activities other than tourism.
The following table shows the range of reasons that initially collected and classified according to how they did not want to believe (232 respondents) or could not (443) travel. As you can see, almost one in three people who do not travel do not because they cannot, then not everyone wants to go.
Moreover, we found that among those who traveled there were also important differences. In qualitative studies we knew prior to the prominence of a social norm of consumption unwritten prescribing one or two trips a year (summer and Easter or Christmas) and the creation of a new mode of tourism consumption which prescribed an increased travel, shorter and different places. It was the common place of tourism gurus in the past decade: everyone is going to travel more often to different places and do different things during their travels. At that time we ask: everyone? Who is actually traveling that way now? That led us to measure (estimate) what percentage of people traveled three or more times a year and find out if these people had some characteristic sociological features.
I’ll have to leave the second question for a future post about segmentation and focus on one key issue: how distributed (or shared) tourist travel between traveling? As shown in the table below, only 21% of respondents traveling 3 or more times a year, but this group came to perform 72.4% of all trips by Spaniards. Consequently, frequent flyer announcing the “new” way of tourism consumption only accounted for one fifth of the Spanish population in a time when the crisis had barely taken their toll. Subsequently, as shown FAMILITUR well know our hotel, the reduction in the number of trips of Spanish has been particularly dramatic.
Everyone travels around the world… ?